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SOULITUDE was created during the tumultuous events that occurred in 2020 including COVID-19 with the intention of embracing and practicing self-care. In the past, many of us were constantly distracted by the white noise that overshadowed our daily lives with very little time to self-reflect. The pandemic was a reminder to shift our focus on ourselves and work on healing, uplifting, and watering our roots.

SOULITUDE products have been mindfully designed so they can be the perfect companion as you continue on this journey of self-discovery. Our products are made in Guatemala using ethically sourced and sustainably produced textiles made from native pre-hispanic cotton and upcycled denim. Our goal is to make self-care the new norm while simultaneously being a responsible citizen to our environment.


Fatima Vali




The New Denim Project

The New Denim Project, a 3rd generation family-owned textile manufacturer & wholesaler operating in Guatemala since 1956, produces fabrics and yarns made from upcycled denim. Their closed-loop system has minimal water and energy usage and is free of toxic-chemicals and dyes.


Algodones Mayas

Our products are made from handwoven cotton that is locally grown and preserved of its natural colors such as the brown hues that can be seen on some of our bags. Our partner, Algodones Mayas, is committed to preserving Guatemalan heritage by using native raw materials to weave textiles much like Mayans used to do back in the day.

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